PRIVACY POLICY

Last Updated: April 2, 2026

1. Introduction TRUE TACO LLC (we, us, our) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including SMS marketing, email marketing, event reminders, reservation confirmations, and website tracking tools. By using our services or opting into our communications, you agree to this Privacy Policy and our Terms of Service.

2. Information We Collect

Contact Information We may collect your name, email address, phone number, and mailing address when you submit forms, make reservations, request information, or otherwise provide it to us.

Communications Data If you opt in, we collect your messaging preferences and maintain records of consent and opt-out activity related to SMS and email communications.

Usage and Device Information We may use cookies, pixels, and analytics tools to collect information about how you use our website. This may include your IP address, browser type, pages visited, and interaction data.

Reservation and Event Data If you make a reservation or inquire about a private event or catering, we may collect details associated with those interactions.

3. How We Use Your Information We use your information to confirm reservations and respond to dining or catering inquiries, send reservation reminders and event notifications, send SMS and email communications that you have explicitly consented to receive, share updates on new menu items, seasonal specials, and upcoming events to guests who have opted in, improve our website and marketing performance using analytics, maintain compliance records related to consent and opt-outs, and protect our business and guests, including fraud and security monitoring.

4. Cookies and Tracking Technologies We use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.

5. How We Share Your Information We do not sell your personal information. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share information only in the following limited circumstances: with trusted service providers who help us deliver services such as SMS delivery, reservation management, and analytics — who may only use your information to perform services on our behalf; when required by law or to protect the rights and safety of TRUE TACO LLC, our guests, or others; or in connection with a business transfer such as a merger or acquisition, where any successor will be required to honor this Privacy Policy.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as reservation platforms or customer service tools, is permitted. All other use case categories exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties.

6. Your Choices You can opt out of SMS messages at any time by replying STOP to any message. You can unsubscribe from marketing emails by clicking the unsubscribe link in any email. You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

7. Data Security We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

8. Children's Privacy Our services are not intended for children under 13 and we do not knowingly collect personal information from children.

9. Updates to This Policy We may update this Privacy Policy from time to time. The updated version will be posted with a new Last Updated date.

10. Contact Us

TRUE TACO LLC

Address: 144 S Mesa Dr, Suite G, Mesa, AZ 85201

Phone: (602) 275-6996

Email: [email protected]